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Videos of AI Driverless Cars Edited for Maximum Hype, Be Wary of What You See

Lance Eliot
7 min readMar 25, 2019

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Dr. Lance B. Eliot, AI Insider

Sizzle reels are often prepared to hype something, same done for AI self-driving cars

I’ve been speaking at numerous AI self-driving driverless car conferences and noticed that the in-vogue thing to do is to show a video clip of a self-driving car in action.

Various developers of self-driving cars are eager to showcase their self-driving car videos. Similar to something you might see at any car show, these videos depict a smooth ride and you watch in amazement that there isn’t a human driver in the car. The video is usually shot from the backseat and so you have the perspective of looking out the windshield, and can see that there isn’t a person seated behind the wheel. The steering wheel turns back and forth on its own, as though a ghost is sitting there. The movement and grace of the car appears to be akin to having famous race driver Mario Andretti behind the wheel, driving the car better than any average car jockey could drive it.

These are essentially sizzle reels.

If you aren’t familiar with the phrase “sizzle reel” it refers to a relatively short video, typically 3 to 5 minutes in length, and commonly is used for marketing purposes. Also known as a promotional video, pitch reel, montage video, or demo reel, these are usually produced with high-production values. In other words, the…

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Lance Eliot
Lance Eliot

Written by Lance Eliot

Dr. Lance B. Eliot is a renowned global expert on AI, successful startup founder, global CIO/CTO, , was a top exec at a major Venture Capital (VC) firm.

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